Making The Process Repeatable

If (1) a method of presenting information on the internet produces a number of top ranking positions in Google for one set of phrases - and then (2) much the same methodology is applied to an entirely new and unrelated set of phrases, and a number of new top ranking positions in Google are established…

THEN -  
Another brand new experiment (3) is in order - just to make sure I’m not seeing things.  After Experiment Three was intentionally planned out and tightly targeted - with screenshots collected from the current rankings for the intended target phrase before any marketing was initiated… and THEN The Methodology was applied on the third target phrase.

After the strong results of Experiment Three were coming in - I was confident enough to bring my preliminary findings to two trusted clients who are also leading experts in their field of the Canadian tourism industry. 

Now I have Project Four.

Project Four is two things:

1. A Professional Marketing Strategy
2. A Case Study Compilation

The Marketing Strategy itself has grown from a fuzzy mess of two Marketing Ideas, three web publishing platforms and an over-complex  series of new blogs, into a careful mash-up of blogs, special php scripts, a huge bank of new images, social bookmarking, RSS feeds, News Release Services and Web 2.0 Social Networking sites, to name a few.

Project Four - will follow the identical methodology as applied successfully in Experiment Three, over a pre-determined span of services.  This project differs in that all accounts, blogs etc must be newly set up and registered to a special new email address.  Project Four is also different in that, in the end, it must be simple enough for a regular blogger to manage from just one site.  With in-person training and six months of the Anytime Support Package, I will hand over the controls my client’s staff, hand-hold them for the first ten weeks - and will be available for ongoing support and help in the unlikely event that they run into trouble.

Starting from scratch is a good thing at this stage - in order to set the record straight.

Is this methodology repeatable?

Let’s find out by starting with a brand new gmail account, two brand new domains hosted on two brand new accounts on the same server. 

The new gmail account comes first (I’m biased - I just love love love gmail) as a place to store all the new account registration information I’m just about to generate.

Next, one hour is dedicated to each of the new hosting accounts.  Each account has the latest version of Wordpress uploaded and installed.  A range of my favorite Wordpress plugins are included as well.  This set-up hour (pending, as of this writing) will leave both domains with one post in the blog, tagged with 6 or 8 of the central keyword phrases.  Several of the new categories will be created, a few links in the blogroll, an introductory paragraph in the About page, and at least on RSS feed widget activated - on the RSS feed from a related search on  Google News, if nothing else…

The first hour of setup gives the domain a ’splash page’ presence that is correctly tuned to it’s target phrases right off the start - just incase any wandering search engine spider should come crawling by before I’m ready (ya - nvm nofollow robot things - it’s a light switch I never turn off because I’d forget to turn it on again).  In addition, this becomes an ideal place to start adding content that I may come across as I’m going through the phase — setting up Layer Two Of Five.

… but that will be content for next post